Kim Abbott.

Experience Strategist I CX Designer I Director & Practitioner 

I’m a proactive, client-facing experience strategist with both client and agency-side experience. I love identifying and solving problems in order to design engaging, innovative, and usable products, services, and communications. 

I regularly work with cross-departmental teams to translate business objectives and customer needs into engaging experiences based on insights from research, psychology, and creative innovation. I have experience running diverse, multi-disciplinary teams and acting in the commercial interest of an organisation.

Core Skills

  • Client management
  • Strategic direction
  • Team leadership
  • Project leadership
  • Public speaking


  • Consumer strategy
  • Research
  • Personas & mindsets
  • Consumer journeys
  • Data integration


  • Sketch

  • InVision

  • Axure

  • Omnigraffle

  • Keynote

Areas of focus


Leading collaborative, cross-functional teams and ensuring alignment across stakeholders, building a positive work environment, managing direct reports, and mentoring team members


Identifying the best future state for how people experience a brand based on consumer and business needs, then making an actionable plan for how to get there


Building innovative products, services, and experiences by finding and solving business and consumer problems in new and interesting ways

Experience design

Applying core skills as a hands-on practitioner; from the initial ideation to prototyping and user testing

Case studies