Associate Experience Design Director
AnalogFolk | London, UK | Oct 2018 — present
- Led client relationship and oversaw all CX project work for Diageo account
- Developed and ran workshops and presentations in key global markets to sell in the approach with clients with low corporate UX maturity, gather account and project requirements, and to land the strategy
- Collaborated with other discipline leads to define the approach and timings for multiple projects
- Led CX on numerous pitches, including pitch development and client presentation, leading to new business wins for clients such as
- Diageo and Unilever
- Developed an internal rapid innovation programme to help create more a inclusive workplace experience for neurodiverse people
- Created and ran 2 out of 4 sessions (Sketching & Testing Ideas and Prototyping Ideas) in AnalogFolk’s Innovation Academy in partnership with Roundhouse, which aimed to teach young people around how to use digital creativity to help solve problems
Key clients
Diageo, HSBC, Nando’s, Nike, Unilever, Pepsico
Senior Experience Designer
AnalogFolk | London, UK | Apr 2017 — Oct 2018
- Built end to end experiences across multiple channels, based around service design and experience strategy thinking, for multiple clients
- Developed and ran client workshops and presentations to gather business requirements, walk clients through ideas and work, explain and defend team’s decisions when necessary, get client buy in, and foster a collaborative and understanding atmosphere, both internally and externally
- Created relevant documentation including experience maps, customer journeys, personas, wireframes, prototypes, and test scripts
- Led client relationship as the CX lead for Nando’s
- Led CX on multiple pitches, including pitch development and client presentation, leading to new business wins for Nando’s and Nike
- Worked as part of the Diversity Taskforce, a collective group of progressive agencies in the UK advertising and marketing sector who want to change our industry to become more inclusive for the next generation. Met with Taskforce content owners and relevant NGOs, assessed audiences for the programme, mapped audience needs, and developed and mapped ecosystem recommendations
Key clients
Nando’s, HSBC, Scotch & Soda, Nike, Unilever, Sainsbury’s
Experience Designer
AnalogFolk | London, UK | Sept 2015 — Apr 2017
- Led the UX for the redesign of the HSBC Global Asset Management website, working in Agile sprints to design, document, and user test the site
- Led client relationship and oversaw all CX project work for Sainsbury’s Bank, including overseeing projects and other experience designers that worked on the account
- Exponentially grew the amount UX work coming in for the Sainsbury’s Bank account, allowing AnalogFolk to bypass the pitch process for the UX and Design of their mobile app
- Concepted, designed gameplay, created game design document, and tested a successful Snapchat based Egg Roller game for a Sainsbury’s Easter Campaign
- Supported senior leadership on developing pitches and other new business opportunities
Key clients
HSBC, Sainsbury’s Bank, Sainsbury’s, Akzo Nobel
Experience Designer
River Island | London, UK | Mar 2015 — Sept 2015
- Identified strategic opportunities to bridge the gap between analogue and digital touchpoints and improved the in-store experience
- Developed creative solutions across River Island digital ecosystem (website & app), from ideation to responsive prototyping using Axure
- Designed multivariate tests and created accompanying documentation
- Supported design and development teams with UX guidance and feedback
- Led the redesign of the riverisland.com taxonomy and navigation
- Designed and executed a user testing experiment to see how the users interacted with River Island’s product management software to find pain points and room for improvement and to identify user journeys
Junior Experience Designer
River Island | London, UK | Jun 2014 — Mar 2015
- Improved the riverisland.com user experience by drawing extensively on primary River Island data and external research
- Created the core user personas for the E-Commerce department, bringing together River Island’s data analytics and secondary research
- Led the Information Architecture and UX reworking of the Help & FAQ sections